PhrasesHub

Value proposition

    Definitions

      • a unique and compelling reason to choose a product or service
        To describe the unique and valuable offering of a product or service that sets it apart from competitors and attracts customers

      • a statement outlining the benefits of a product or service
        To communicate the key features and benefits of a product or service in a concise and persuasive manner, often used in marketing and sales strategies

      • a promise or guarantee of value
        To assure customers that they will receive value for their money when choosing a particular product or service

    Examples of Value proposition

    • Our product is the cherry on top of your business strategy.

      This idiom is used to describe something that adds an extra benefit or value to an existing situation. In this case, our product is the final touch that will make your business strategy stand out and be more attractive to your customers.

    • The new software update is the icing on the cake for our customers.

      This idiom is used to describe something that completes or perfects an existing situation. In this case, the new software update will make our product more complete and appealing to our customers.

    • Our customer service is the cherry on top of our excellent product.

      This idiom is used to describe something that complements or enhances an existing situation. In this case, our customer service will make our already excellent product even more attractive to our customers.

    • The sales promotion is the cherry on top of our marketing campaign.

      This idiom is used to describe something that adds an extra incentive or benefit to an existing situation. In this case, the sales promotion will make our marketing campaign more attractive to our customers and help us achieve our sales goals.

    • The new feature is the cherry on top of our product roadmap.

      This idiom is used to describe something that adds an extra benefit or value to an existing plan or strategy. In this case, the new feature will make our product roadmap more attractive to our customers and help us stay ahead of the competition.


    Conclusion

    The idiom "value proposition" is commonly used in business and marketing to describe the unique and compelling reason for choosing a product or service. It can refer to the benefits, features, or promise of value that a product or service offers to attract customers and set itself apart from competitors. A value proposition is often used as a selling point to persuade potential customers to choose a particular product or service.

    Origin of "Value proposition"

    The origin of the idiom "value proposition" can be traced back to the early 20th century, when it was first used in the field of economics. It was originally used to describe the economic value of a product or service in relation to its price. In the 1980s, the term gained popularity in the business world, particularly in the field of marketing, to describe the unique selling point of a product or service.

    Since then, the term has evolved to encompass a broader meaning, referring to the overall value and benefits that a product or service offers to customers. It is now commonly used in business strategies, advertising, and branding to communicate the value and benefits of a product or service to potential customers. The use of the term "value proposition" has become an essential aspect of modern marketing and sales techniques, highlighting the importance of offering a unique and compelling reason for customers to choose a product or service.