PhrasesHub

Prime time

    Definitions

      • the best or most popular time
        Refers to the time when something is at its peak or most advantageous, such as the most popular TV viewing hours

      • important or significant time
        Indicates a crucial or significant period, often in relation to an event or opportunity

    Examples of Prime time

    • The new show airs at 9 pm, during prime time.

      'Prime time' refers to the evening hours when a majority of people are watching TV. This time slot is highly coveted by broadcasters because it is when they can earn the highest ratings and advertising revenue. Companies pay more to air their commercials during this time because they know that a larger audience is watching. In this example, 'prime time' is used to indicate that the new show is being broadcast when the largest possible audience is likely to be tuning in.

    • He plays his best tennis during prime time.

      This idiom is being used metaphorically to describe a person's peak performance time. In this context, 'prime time' does not refer to television programming, but rather the time when a person is at their best in a particular activity, such as sports, work or creative pursuits. Here, 'prime time' is being used to convey the idea that the person being described performs at their highest level during this specific time period.

    • The company's sales always soar during prime time.

      'Prime time' is being used here to refer to the time of year when a company's sales are highest. This could be a particular season, such as Christmas time, or a specific month, such as January for health club memberships. 'Prime time' is being used to indicate that sales are at their peak during this time period, implying that the company is likely to achieve its best profits during these months.

    • She's a prime time TV star.

      This idiom is being used here to describe someone who is a highly successful and reputable celebrity in the entertainment industry. 'Prime time' is being used to indicate that this person is a major draw for television audiences during the peak viewing hours. By labeling the individual as a 'prime time TV star', the speaker is implying that the person is among the most popular and well-known personalities currently appearing on television.

    • The news anchor declared that our company's press release would receive "prime time" attention during tonight's broadcast.

      "Prime time" refers to the most popular and viewed hours of a television broadcast, typically between 7-11pm. When an event or announcement receives "prime time" attention, it means it will be given the most prominent and visible placement during these high-rating hours.

    • In order to maximize profits, the sales manager strategically scheduled our product launch for "prime time" in the marketplace.

      In business, "prime time" is a term used to describe the period when a product or service is most in demand or has the highest customer traffic. By scheduling our product launch during this time frame, we can take advantage of the increased interest and volume of potential buyers.

    • As a busy professional, I like to schedule my most important tasks during "prime time" in my day, when I am most alert and focused.

      In personal matters, "prime time" is a term used to describe the time of day when an individual is most productive, efficient, and focused. By scheduling our most important tasks during this time, we can optimize our performance and achieve better results.

    • The company's marketing director announced that our advertisement would receive "prime time" exposure in the upcoming issue of the industry's leading magazine.

      In publishing, "prime time" refers to the most widely read and distributed issues of a magazine or journal. When an advertisement receives "prime time" exposure, it means it will be prominently featured in these high-circulation issues, reaching a larger audience and maximizing its impact.


    Conclusion

    The idiom "prime time" is used to describe the best or most popular time for something, as well as an important or significant time in relation to an event or opportunity. It can refer to the peak viewing hours for television shows or the crucial period for taking advantage of a specific opportunity.

    Origin of "Prime time"

    The origin of the idiom "prime time" comes from the television industry, where it refers to the hours when the largest number of people are watching television. These hours are considered the most valuable for advertisers, as they have the highest viewership. Over time, the term has expanded to be used in a more general sense to describe the best or most important time for any activity or event. The concept of "prime time" has become ingrained in popular culture and is commonly used in everyday language to indicate an optimal or significant period.