Elevator pitch


      • brief description
        A short and concise explanation of an idea, project, or product, typically used in a professional setting to quickly and effectively convey its value or purpose

      • persuasive speech
        A short and persuasive speech or presentation used to sell an idea, project, or product to potential investors, clients, or partners

      • quick introduction
        A short and concise introduction of oneself, typically used in a professional setting to make a good first impression and showcase one's skills and experience

    Examples of Elevator pitch

    • "Our company offers a revolutionary product that will change the game in the industry. It's like a lightbulb moment, but for your business. In just a few minutes, we can explain how our product works and why it's the best on the market. It's our elevator pitch, and we're excited to share it with you."

      An elevator pitch is a brief, persuasive summary of a person or company's value proposition. It's called an elevator pitch because it should be short enough to deliver in the time it takes to ride an elevator. The idea is to capture the attention of potential investors, customers, or partners and convince them to take the next step. In this example, the speaker is using the elevator pitch idiom to describe their company's ability to provide a quick, compelling explanation of their product's unique value proposition. It's a powerful tool for making a strong first impression and setting the stage for further discussion.


    The common thread among the different meanings of the idiom "elevator pitch" is the idea of brevity and conciseness. It is a quick and effective way to communicate a message or idea in a professional setting, whether it be to advise against something, persuade others, or introduce oneself.

    Origin of "Elevator pitch"

    The origin of the idiom "elevator pitch" can be traced back to the early 20th century, when elevators became a common feature in tall buildings. It was believed that the time it took for an elevator to reach the top floor was the perfect amount of time to deliver a short and concise sales pitch. This concept was popularized in the business world in the 1980s, and the term "elevator pitch" was first used in a book by Tom Peters and Robert Waterman called "In Search of Excellence."

    The idiom gained even more popularity in the 1990s with the rise of the dot-com era, where entrepreneurs and start-up companies were constantly looking for ways to stand out and attract investors in a fast-paced environment. The idea of a quick and persuasive pitch became essential in this competitive landscape.

    Today, the term "elevator pitch" is widely used in various industries and has become a key component of effective communication and networking. It emphasizes the importance of being able to deliver a clear and concise message in a short amount of time, making it a valuable skill in any professional setting.