Bricks and clicks


      • Combining traditional and online business models
        To describe a business that has both a physical brick-and-mortar location and an online presence, allowing customers to shop in person or online for their products or services

      • Blending of old and new methods
        Referring to the integration of traditional and modern techniques, typically in a business setting, to achieve success and stay relevant in a changing market

      • Emphasizing the importance of both physical and digital presence
        To highlight the need for a balanced approach in today's business world, recognizing the value of both traditional and online methods in reaching customers and driving success

    Examples of Bricks and clicks

    • The company has adopted a "bricks and clicks" strategy by combining its traditional brick-and-mortar stores with an online presence.

      This idiom refers to the integration of both physical stores (brick-and-mortar) and online e-commerce platforms (clicks). By combining these two channels, companies can offer customers a seamless shopping experience both online and offline.

    • The retail giant has been successful in its "bricks and clicks" approach by leveraging its established physical stores to provide convenient pick-up and return options for online orders.

      This utilization of physical stores for online pick-ups and returns is a key aspect of the bricks and clicks strategy, allowing customers to enjoy the benefits of both online and offline shopping.

    • The new "bricks and clicks" concept is gaining popularity as retailers seek to adapt to the changing needs of technology-savvy consumers who still prefer the tactile experience of visiting physical stores.

      This trend highlights the growing demand for a more omnichannel shopping experience that combines the convenience and accessibility of e-commerce with the sensory and social aspects of physical stores.

    • The beauty company's "bricks and clicks" model has allowed it to rapidly expand its customer base by leveraging the reach and targeting capabilities of online channels, while also providing a tangible and personalized in-store experience.

      This illustrates the benefits of an integrated approach that allows businesses to leverage the unique strengths of both physical and online channels, enhancing customer engagement and satisfaction.


    The idiom "bricks and clicks" is generally used to describe the combination of traditional and online business models, emphasizing the importance of both physical and digital presence. It can also be used to refer to the blending of old and new methods, highlighting the need for a balanced approach in today's business world.

    This idiom is commonly used in the context of retail and e-commerce, recognizing the value of having a physical storefront as well as an online platform for selling products and services. It can also be used more broadly to describe any business that utilizes both traditional and modern techniques to achieve success.

    Origin of "Bricks and clicks"

    The origin of the idiom "bricks and clicks" can be traced back to the rise of e-commerce in the late 1990s and early 2000s. During this time, many traditional brick-and-mortar stores began to incorporate online sales into their business models, creating a hybrid approach that combined physical and digital retail strategies.

    The term "bricks and clicks" was first used in a 1999 article in the Financial Times, which discussed the growing trend of traditional retailers embracing online sales. It has since become a widely recognized and used term in the business world, reflecting the importance of incorporating both physical and digital elements into a successful business strategy.

    The use of "bricks and clicks" has only become more relevant in recent years, as the rise of online shopping and the digital age has greatly impacted traditional retail models. This idiom continues to be a reminder of the need for businesses to adapt and evolve in order to stay competitive in a constantly changing market.